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Snack Right Super Foods, doing business as Brad’s Raw Chips, is recalling specified lots of four kale chip products because they may contain thallium. The company estimates about 25,000 bags are in commerce; consumers should stop eating affected products and discard them. No refunds are being offered.
Snack Right Super Foods, Inc., which does business as Brad’s Raw Chips, is recalling specified lots of four Brad’s kale chip products because they may contain thallium, the company announced. The products were distributed nationwide between October and December 2025, and the company estimates about 25,000 bags are in commerce; consumers should stop eating affected bags and discard them.
The recall covers three varieties of Brad’s Crunchy Kale in 2-ounce bags and one 3-ounce product, Brad’s Veggie Chips Kale. The affected Crunchy Kale flavors are Original, Cheeze It Up and Radical Ranch. The company says the products went to retailers through KeHE Distributors and United Natural Foods Inc. (UNFI), and were also sold directly to five individual consumers.
Consumers can identify the recalled bags by the UPC, lot number and Best By date printed on the packaging. The affected Original Crunchy Kale (UPC 813104021679) includes lots 33525-1, 33525-2 and 33525-3, all with a February 1, 2027 Best By date; lot 34525-1, Best By February 11, 2027; and lot 35125-2, Best By February 17, 2027. Cheeze It Up (UPC 813104021877) is affected in lot 35025-3, Best By February 16, 2027. Radical Ranch (UPC 813104020726) is affected in lot 29425-1, Best By December 21, 2026.
The recalled Veggie Chips Kale (UPC 854615002054) includes lot 33225-3, Best By January 28, 2027; lot 33325-2, Best By January 29, 2027; lot 33425-1, Best By January 30, 2027; and lot 33525-1, Best By February 1, 2027. The company estimates approximately 2,097 cases, or about 25,000 bags, are in commerce. It says consumers should not return affected products to the store and that refunds are not being offered.
Checking Bags for Recalled Lots
The recall concerns a potential chemical contaminant in a food product distributed nationwide, so checking the product name alone is not enough: consumers need to compare the package’s lot number and Best By date with the listed combinations. People who have the products at home are advised to stop consuming them and discard them, even if the bag is unopened.
The company describes thallium as a naturally occurring metal that can be taken up from soil by some plants, including crops in the Brassicaceae family. It says acute or chronic exposure at relatively high levels can cause serious health effects, including gastroenteritis, peripheral nerve damage and hair loss. The announcement does not report how many consumers may have eaten the affected products or whether any illness has been linked to the recall. Anyone who believes they experienced an adverse health effect should contact a health care provider, according to the company.
The recall is voluntary and is being conducted with the knowledge of the U.S. Food and Drug Administration. The FDA page identifies the notice as a company announcement posted as a public service; it says the agency does not endorse the product or company.
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Earlier California Testing
The company says the recall followed the FDA advising it that thallium was found in tested products. The announcement also describes an earlier state-level development: in May 2026, the California Department of Public Health advised consumers not to eat certain Brad’s Plant Based products after looking into an inquiry from one individual with elevated thallium levels.
According to the company’s account, the California department collected samples from retail stores in the Sacramento area, and laboratory testing found elevated thallium levels in multiple varieties. The announcement says kale can accumulate elements from soil and that the manufacturing process did not introduce the contaminant. It adds that dehydration removes approximately 85% to 90% of the product’s water, concentrating elements already present in fresh kale. These explanations are attributed to the company; the notice does not provide test results or measurements for each recalled lot.
The products were distributed from October through December 2025, months before the company’s November 2, 2026 recall announcement. The FDA published the announcement on November 3, 2026. The notice does not specify when testing occurred or when the company first received information about the affected lots.
“FDA does not endorse either the product or the company.”
— The U.S. Food and Drug Administration, on its recall notice
Test Results and Health Impacts
The announcement does not give thallium concentrations, identify which individual lots tested positive, or state whether every bag in the listed lots contains the metal. It also does not report confirmed illnesses connected to the recalled products, the number of people who may have consumed them, or whether any medical cases have been investigated.
The company says the recall followed advice from the FDA and references California testing in May, but the notice does not provide the agencies’ laboratory reports or explain the timing between those developments and the recall. The stated estimate of about 25,000 bags in commerce is the company’s estimate; the announcement does not say how many have been sold, recovered or remain with retailers and consumers.
Consumer Steps and Company Contact
Consumers should check the product name, UPC, lot number and Best By date against the recall list. If a bag matches, the company says to stop consuming it and discard it; it should not be returned to the place of purchase. The company says refunds are not being offered.
Questions can be sent to Alexa Olvera at Snack Right Super Foods at alexandra@thesnackright.com. The company lists contact hours as Monday through Friday, 10 a.m. to 4 p.m. Eastern Time, and says consumers can expect a response within one business day. Anyone who believes they may have experienced an adverse health effect should contact a health care provider. The announcement does not give a date for further updates or describe additional testing or corrective actions.
Key Questions
Which Brad’s products are included in the recall?
The recall covers specified lots of Brad’s Crunchy Kale Original, Cheeze It Up and Radical Ranch in 2-ounce bags, plus Brad’s Veggie Chips Kale in 3-ounce bags. Match the UPC, lot number and Best By date with the full list above; not every bag of these products is identified as affected.
What should I do if I have a recalled bag?
Stop eating the product and discard it, according to the company. Do not return it to the store; the announcement says refunds are not being offered.
What is thallium, and what health effects does the notice describe?
The company describes thallium as a naturally occurring metal found in soil and sulfur-based minerals. It says acute or chronic exposure at relatively high levels can cause gastroenteritis, peripheral nerve damage and hair loss. The notice does not provide concentrations for the recalled products or report confirmed illnesses related to them.
How can I contact the company about the recall?
Snack Right lists alexandra@thesnackright.com for questions. The company says its contact, Alexa Olvera, is available Monday through Friday from 10 a.m. to 4 p.m. Eastern Time and that replies are expected within one business day.
Source: fda.gov
