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Riff, a new boxed-pasta brand from Daniel Humm, chef of New York’s Eleven Madison Park, launched last month with five varieties. The Kitchn’s Ali Domrongchai especially liked its Creamy Parmesan Cavatappi, describing the sauce and crunchy breadcrumb topping favorably; that is one reviewer’s assessment, not an independent product rating.
Chef Daniel Humm, whose New York restaurant Eleven Madison Park has three Michelin stars, has launched Riff, a boxed-pasta brand with five varieties, including Creamy Parmesan Cavatappi. In a review published yesterday, The Kitchn’s Ali Domrongchai said the cavatappi stood out among the versions she tried, offering shoppers a new quick-meal option sold at Target and through Riff’s website.
Riff’s boxes contain dried pasta, a dried sauce mix and a crunchy topping, according to The Kitchn. The sauce mix is rehydrated during preparation; the liquid and other additions vary by product. The five current options include Creamy Parmesan Cavatappi, Sesame Ginger Noodles and Spicy Tomato Rigatoni.
Domrongchai prepared the cavatappi by boiling the pasta and mixing the sauce packet with butter and milk, then adding the included breadcrumbs. She said the meal took about 15 minutes to make and that the box serves two people, or one larger portion. Her review praised the sauce as creamy, cheesy and garlicky, and singled out the breadcrumbs for adding crunch.
The pastas are available in-store at Target and online at eatriff.com. The Kitchn reported that a three-box pack on the brand’s site costs $27; its report cautioned that prices were accurate at the time of publication. The article also disclosed that The Kitchn may earn a commission when readers buy products through its links.
A Chef-Led Option for Fast Dinners
Riff brings a chef-associated brand into the convenience-pasta aisle, where shoppers can choose a shelf-stable meal that takes little preparation and includes its own sauce mix and topping. Its retail availability at Target gives consumers a way to try the products in stores, while the online three-pack offers a separate purchasing option.
The review’s appeal is specific: Domrongchai found the cavatappi quick to prepare and liked its flavor and texture. That may help readers decide whether the product suits their taste, but it does not establish that every buyer will find it restaurant-like or that the other varieties perform as well. The report does not provide nutrition comparisons, independent testing or broader consumer feedback.
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What Comes in the Riff Boxes
The launch follows a familiar format in which dried pasta is paired with a packaged sauce component, but Riff adds a crunchy topping and draws on Humm’s profile as a chef. The Kitchn identifies Humm as the chef at Eleven Madison Park; the restaurant’s three Michelin stars are part of the source report’s description of his credentials.
The review is based on Domrongchai’s own tasting of the new line. She said she enjoyed all the pastas she tried, while naming Creamy Parmesan Cavatappi as her favorite. The available report does not give a detailed tasting account for each of the other varieties, so its most specific assessment applies to the cavatappi rather than the full range.
““The Riff Creamy Parmesan Cavatappi is a really great boxed pasta.””
— Ali Domrongchai, The Kitchn associate editor
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What the Review Does Not Establish
The source is a single reviewer’s product test, not a consumer survey or independent comparative study. It does not establish how the pastas compare across the market, whether all five varieties take the same time to prepare, or whether other shoppers will share the reviewer’s taste preferences.
The report gives a $27 price for a three-box pack on Riff’s website, but does not list the price of each variety at Target or confirm whether prices and availability are the same across locations. It also does not provide full ingredient, nutrition or allergen details. Shoppers should check the product packaging and current retailer listings for that information.
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Where Shoppers Can Find Riff
Readers can look for the boxes at Target stores or check eatriff.com for online availability and current pricing. The source report does not announce additional varieties, a future rollout schedule or upcoming company plans. Further details on those points have not been provided.
For anyone considering the cavatappi, the preparation described in the review calls for milk and butter in addition to the contents of the box. The product label is the appropriate source for exact ingredients, allergens, preparation directions and serving information.
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Key Questions
Who is behind the Riff boxed-pasta line?
Daniel Humm, chef at New York’s three-Michelin-starred Eleven Madison Park, is behind the brand, according to The Kitchn report.
What varieties are available?
The report says Riff has five options. It names Creamy Parmesan Cavatappi, Sesame Ginger Noodles and Spicy Tomato Rigatoni, but does not list the remaining two varieties in the supplied material.
Where can shoppers buy Riff pasta?
The boxes are available at Target and online at eatriff.com. The report listed a three-box online pack for $27 at the time it was published.
How long does the cavatappi take to make?
The Kitchn reviewer said her preparation took about 15 minutes. She boiled the pasta and mixed the sauce packet with butter and milk before adding the included crunchy breadcrumbs.
Does the review show that all Riff pastas taste the same?
No. Domrongchai said she enjoyed the varieties she tried but gave the most detailed praise to Creamy Parmesan Cavatappi. The report does not provide enough detail to judge every product in the range equally.
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